Any of my industry friends will know how much of a huge Smashbox fan I am. I’ve been wearing their lipsticks and eyeshadows since about 2012 and a few of their palettes are staples in my kit. Since then I’ve tried and tested most of the Smashbox range, and my daily face is now almost exclusively Smashbox. So, for me, visiting their Studio Store was like makeup heaven.


Smashbox are my go-to for traditional bullet lipsticks. The mattes are so creamy yet beautifully matte.


I tried these for the first time at the LFW event, and they do wear very nicely. They’re not on my hit list just yet, as I literally have tens of liquid lipsticks and need to finish a few before I can justify buying any more.


The studio store is nestled just next to Aveda, below the Estee Lauder HQ in Fitzrovia. It’s right in the heart of the creative media quarter, not far from LinkedIn’s London HQ, making it very blogger and PR-friendly district. It’s only been open for just over a year (official opening Autumn 2015, fully open to the public in Spring 2016).

Smashbox are known in the industry as the authority on primer . These remain their bestselling product today.

Smashbox are one of the few high street brands that truly cater for global skin tones. I am pleased that my skin tone is not the darkest on offer.


More skin options, a solid BB and CC cream range.

3 newer primer releases: Primer water, Primer oil, Radiance primer



What’s next on my Smashbox hit list? These palettes! I was pretty skint around LFW time and so I missed out on the 20% discount, but these were definitely top of my list. At £55 each they seem a bit steep but you get a lot for your money. One palette is the Be Legendary Mattes, while the other is the Be Legendary Satins.

After being up close and personal with all that makeup, it really was like makeup heaven. My wishlist just got bigger.