Model: Alex Diaper, Makeup/ Photography: Tas Chowdhury

Editorial style makeup can be a minefield of creativity. As a makeup artist just starting in the world of editorial makeup, where do you start? How do you make it bold, but keep it classy?

Well, here’s a little secret.

Editorial makeup is only as complicated as you make it.



Recently, I’ve been filling a few gaps in my makeup portfolio, with some bold, colourful editorial style looks. I’ve kept them simple, letting just a few key features pop. It’s okay to keep it simple. In fact, simple can be just as effective as an elaborate editorial look.

Here’s one of my most recent shoots (unedited image, by the way – loving it just as it is!).

Model: Lauren Lee-Bowers, Makeup/ Photography: Tas Chowdhury

Here’s a quick breakdown of the skincare and makeup I used for the look.

Skincare: Waterbalm by Sonia Roselli Beauty, Dr Lipp Nipple Balm for Lips

Eyes: Maybelline Color Tattoo in Creme de Nude, applied lightly and buffed into eyelids as a base, with nude peach powder shadow from the Viseart Basic01 palette blended over the top of the base and into the socket. Neon Orange eyeliner by Models Own on bottom lashline, set with orange powder shadow from the Viseart 08 Editorial Brights pallete. Kryolan White cream eyeliner along top lashline. Collection Clear Gel mascara on lashes & brows.

Lips: Lip pencil in shade Beech by The Body Shop, applied on lip line and then used to fill in the whole lip. I then used Kryolan White cream eyeliner down the centre of the lip.

Face: Bobbi Brown corrector in Light Bisque and cream foundation in Beige (both from BBU palette), Kiko Velvet Stick Contour in 06, Ben Nye cream blush wheel, Ben Nye powder in Bella04, Hourglass Incandescent Light highlighter (from Ambient Light Palette).

Model: Lauren Lee-Bowers, Makeup/ Photography: Tas Chowdhury


A quick tweak makes it a different look. All I’ve added here is a rough smeary line in the eye socket using a blue greasepaint. No setting, as I quite like the smeary, oily look.

Editorial makeup can be so much fun, you are free to experiment and go wild, or keep it reined in. It’s whatever you want it to be.

I’d love to see your first few editorial looks, and some more recent looks too, to see the development over your makeup journey. Hit me up on the old Twitter @TasnimMUA and tag it #MyFirstEditorial or #EditorialThenAndNow