One easy, breezy Saturday morning chilling with a cuppa… I stumbled across a YouTube channel of a content creator that I follow on other social media. I watched a selection of different videos on the channel and whoa!

The focus for the channel is introduced in each video and that message is reinforced through the language used throughout the videos. That’s really effective in terms of content creation technique. That reinforcement of the message makes it clear that I haven’t misinterpreted the focus is levelling up your life by becoming more elegant and classy.

I am confused and a bit uncomfortable, so wanted to explore my thoughts and get some of yours too.

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