KIKO cosmetics are an Italian brand, based in Milan but operating across Europe. Their ethos is simple, quality products that are accessible and purse-friendly. Here’s an extract from their Mission Statement,

“[we] allow all women to treat themselves to the most innovative cosmetics without having to sacrifice their budget…quality is no longer synonymous with high prices.”

[Source: KIKO website]


So are they cheap and cheerful, or is it a true marriage of quality and affordability?

“Be What You Want to Be.”
This is part of KIKO Cosmetics’ brand ethos. They have translated this into a vast range of beautiful colours and pigments for all skin tones and shades. Genuinely ALL skin tones and shades: from pale skin to ebony.

KIKO say no to animal testing and this includes raw materials and chemicals as well as the finished products.

My top picks

Glamorous eye pencils £2.90 – these are so creamy and blendable and come in a range of stunning metallic shades. I’ve selected copper, red, silver, and blue but there are a total of 16 shades available. These are waterproof and so are great for Asian bridal looks where more than a few tears at the bidai are expected.

Colour seduction eyeshadow palettes £5 – these can be used wet or dry but are at their most intense when wet. I just really liked the colour combinations in the palettes I chose. They have some classic palettes like the browns and reds but also have some great contrasting palettes like the Posh Steel Blue palette below.

Water eyeshadow £8.90 – For that price you get a whopping 3g of product (twice as much as a MAC eyeshadow RRP £12) and it’s very highly pigmented and super-blendable. There are over 30 shimmer/ pearl/ matte shades ranging from neutrals to vibrant to deep jewel tones. Add water or mixing liquid for incredibly vibrant jewel tones.

Cleansing Water – Micellar Make Up Removing Water £6.90 – I love micellar makeup removers as they’re so gentle on the skin, especially around the eyes, and the KIKO Micellar Makeup Removing Water is no different in quality to Lancome (my other favourite micellar) but is such amazing value for money, that I had to stock up on these to add to my kit.

Other products worth trying

  • Mixing fluid £3.90 (50ml) – as good as most other brands but at a fraction of the cost. My previous favourite mixing fluid was from the Make Up Store but was £13 for 30ml.
  • Colour Correction Concealer Wheel £12.90 – 2 correcting shades, 1 highlighter and 2 concealer shades suitable for custom blending.
  • Colour Kajal £2.90 – 11 vibrant shades that are safe for use on the waterline.

Where can you try KIKO products in the UK?

  • Westfield White City – First floor, by the escalators on Debenhams side
  • Westfield Stratford City – ground floor, between H&M and Forever 21

Next time you’re in the neighbourhood, pop in to Kiko to test the products yourself. You won’t regret it.

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