Cleanse. Tone. Moisturise.

+ Exfoliate weekly.

It’s a simple beauty mantra that has become a routine for millions of women in the West. The cleanse, tone, moisturise part is easy enough, with a plethora of products in every drugstore and department store in the UK. The exfoliate part is trickier.

Kiko Pure Clean Powder

The formerly beloved facial washes with exfoliating beads are now out of favour due to their effect on marine life. The go-to product of the 90’s, the St Ives Peach facial scrub is now widely accepted as being too abrasive on the skin and often creates more soreness than exfoliation. So where next? Rolled oats? Yes, it can work if the grains are fine enough but you still need a cleanser to use with it.

Powder exfoliators are on the rise and the Kiko Pure Clean Powder is one of the newer entrant into the market, previously cornered by brands such as Dermalogica.

Price: £7.90

Quantity: 50ml

Brand info: Exfoliating cleansing powder which transforms into a foam on contact with water. The formula contains olive pit powder for a gentle exfoliating action as well as rice and corn starch that leaves clean and smooth skin. Pure Clean Powder has a fine texture for a gentle scrub, also ideal for delicate skin. Delicately scented with notes of magnolia, peach and sandalwood.

Kiko Pure Clean PowderKiko Pure Clean Powder

Ingredients: Kaolin, Microcrystalline Cellulose, Talc, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, Oryza Sativa Starch (ORYZA Sativa (RICE) Starch), Zea Mays Starch (ZEA Mays (CORN) Starch), Olea Europaea Seed Powder (OLEA Europaea (OLIVE) Seed Powder), Cellulose, Ethylhexyl Palmitate, Avena Sativa Kernel Flour (AVENA Sativa (OAT) Kernel Flour), Aloe Barbadensis Leaf Juice, Benzyl Alcohol, Silica, Parfum (FRAGRANCE), Tartaric Acid, Phenoxyethanol, Ethylhexylglycerin

Kiko Pure Clean Powder

This exfoliator is a fine, rice flour-based powder, which provides gentle exfoliation. The Sodium Lauroyl Sarcosinate makes it foam when mixed with water. As the powder is starch based (rice flour, Sativa starch, corn starch) there should be an allergy warning, but most people I know who have wheat allergies have used it with no adverse affect.

The powder is fragranced but it is a very light fragrance and doesn’t positively or negatively affect the product. Kiko may as well have left this unfragranced and it would sell just as well.

I’ve used this a handful of times and have had mixed results with it. Sometimes the powder can settle and so with dry fingers it is best to separate the particles a little before applying to the wet face. If you use the particles that have settled and become a little chunkier, you may find it a bit rough on your skin.



It gives me gentle exfoliation which leaves my generally smooth skin a little smoother, and so I can get away with using this every 2 days without skin irritation.

If you suffer from flaky skin then this might be a good option for you as it gently loosens and removes dry, dead skin cells without being abrasive. I would use it just once a week if you have sensitive skin.