As a makeup artist, I’m always trying new products to add to my kit or just to find cost-effective products for my own makeup bag. US reviews of the Maybelline Fit Me range have been polarised so I was eagerly awaiting the UK launch.

Here’s a quick rundown of my preliminary thoughts on Maybelline Fit Me foundation range.

Price: Foundation £7.99, Concealer £6.99, Powder £5.99
Weight/ volume: Foundation 30ml, Concealer 6.8ml, Powder 9g
Shades: 12 Foundation, 6 Concealer, 6 Powder
Shades tested: Foundation 315, Concealer 35, Powder 315
Features: SPF 18, oil-free, paraben-free. Easy shade-matching.
Purchased/ sample: purchased



© EyeSpyBeauty 2012. Not to be used without permission.

Sales blurb:

Flawless: lets the real you come through. Beyond matching: fresh, breathing, natural skin. SPF 18.

Why you’ll love Maybelline New York Fit Me Liquid Foundation SPF 18:
It’s makeup that fits you.

– No oils, no waxes, no nonsense.
– Natural coverage that leaves skin the way it was meant to be…fresh, breathing, natural.
– Exclusive translucent base and lightweight pigments allow skin’s natural highs and lows to show through.
– Non-comedogenic, dermatologist-tested.

UK Make-Up Director, Sharon Dowsett, says that “Each concealer shade is designed to perfectly complement at least two of the foundation shades… Two [powder shades] will match your foundation and concealer perfectly.”


Picture used courtesy of Maybelline New York US, all rights reserved. ©Maybelline New York 2011

+ Good value – you get a lot of product for the price, and being a high-street brand, there are often 3 for 2 offers in Boots or Superdrug. I picked up the foundation/ concealer/ powder in a 3 for 2 offer.

+ Easy to colour-match across the range – You start by selecting/ colour-matching your foundation yourself. Shades xx0 have yellow-based understones, with shades xx5 being pink-based. Once you have your foundation shade, you don’t need to spend ages swatching loads of powders/ concealers. Just swatch the 2 recommended concealer/ powder shades for that foundation. The concealer and powder shades are really well-matched to the foundation shades, so you can get away with not swatching if you’re lunchbreak shopping.

+ Pump-top – the US versions don’t always have a pump-top on their foundations, but pump-tops are quickly becoming standard in the UK. Woo-yay!

+/- Decent shade range – 12 shades is pretty average but it’s good coverage over very fair to dark south-asian/ medium black skin. Nothing for ebony skin though, so stick to Sleek who fly the flag for ethnic skin.

– US v UK shade range –  as is the norm, US customers have a larger shade range to choose from (below). This has always struck me as odd, especially considering that the UK is one of the most multicultural and multiracial countries in the world. If any country needs more shade ranges, it’s us! /rant


Picture used courtesy of Maybelline New York US, all rights reserved. ©Maybelline New York 2012

Availability in stores – Although we have a range of 12 shades (for the foundation), I haven’t yet found any store that sells the full range.

Having 12 shades is of limited use if you can’t buy them in stores!

I purchased mine from Boots and there was a range of 6 foundation shades (2 each for light, medium, and dark), 3 concealers (1 for light, medium, dark), and 3 powders (1 for light, medium, dark).

On to the products themselves…

© EyeSpyBeauty 2012. Not to be used without permission.

+ Buildable coverage – I started off with a light base of foundation patted onto my skin with a soft foundation brush (the Real Techniques buffing brush is perfect for this). This gave light, even coverage, a few quick swirls of the brush blended it beautifully. I need more coverage on my cheeks to cover acne scars and redness. Patting the foundation over the scarred area, and then pressing it into the skin gave really solid coverage of my acne scars but still looked natural.

Copyright EyeSpyBeauty 2012

Here’s the effect on my skin in natural light.  The picture on the right shows my right cheek where I have the most acne scarring. © EyeSpyBeauty 2012. Not to be used without permission.

I was very impressed. It can’t smooth the texture of the scars, but sorts out the redness beautifully. It definitely works better on my acne scars and blemishes than other high-street foundations I’ve tried.


© EyeSpyBeauty 2012. Not to be used without permission.

+ the Powder is silky soft and looks very natural on the skin. It’s the perfect setting powder for me.  It’s best used as a setting powder, and not as powder foundation, for that, stick to MAC Powder+, Bare Minerals or Bella Pierre.



© EyeSpyBeauty 2012. Not to be used without permission.

+ Good coverage concealer – It gave good coverage of my dark undereye area, better than the MAC Select Moisture Cover concealer. I have very dark circles and so prefer creamy concealers that work over my colour corrector, and so I generally don’t use liquid concealers. However if you do use them and want a better coverage, better value concealer than MAC Select Cover (£14.50 for 5ml), then this fits the bill. 

– Oxidation –  Wow! The foundation oxidises pretty quickly and the effect is horrendous at first and then calmed down to a slightly murky orange. The oxidation doesn’t show on camera in natural light though. My skin in the photos still looks great, but to the naked eye, I was oompa loompa orange (the wrist swatch below doesn’t really do the tango-effect justice).
<img class="aligncenter" title="Maybelline Fit Me foudnation swatch EyeSpyBeauty" alt="EyeSpyBeauty" src="