Ever wondered what Queen Victoria smelled like? How about King George III, yes, as depicted in the Hollywood film ‘The Madness of King George’ Nope? Me neither… but I found out recently what his gloves smelled like. Creed.

Over the Christmas period,  I have worked for various premium fragrance & skincare brands, promoting and selling in stores. Creed was one such brand. I had barely heard of Creed prior to working in John Lewis, and this is not surprising as it is sold in only a select few department stores.

Creed is one of those brands that is so exclusive, they don’t advertise.

So expensive that the bottles are kept under lock & key.

It’s one of those ‘if you have to ask how much it is then you probably can’t afford it’ fragrances. With the most popular fragrance, Creed Aventus starting at £175, and costing £550 for the largest bottle, it’s clear why I had a mini heart attack whenever a child picked up a tester bottle… calm deep breaths…

What makes it so exclusive? Founded in London in 1760 the fragrance house is over 250 years old. The story goes that King George III was gifted a pair of leather gloves scented with a perfume created by James Henry Creed. The House of Creed was born. Years later, King George’s granddaughter, Queen Victoria appointed Creed as the official supplier to the Royal Household. She was the original fashionista and beauty influencer. She recommended Creed so highly to her fellow sovereigns that Napoleon III and his wife, the Empress Eugénie, fell in love  with the fragrances and encouraged a move to Paris for the House of Creed. Thereafter it became known as the perfume of Kings.

For us plebs, if you have a couple of hundred pounds to spare, you can smell like royalty… but what precisely does that smell like?

The base notes in all of the gentleman’s fragrances contain either iris or vanilla. The heart notes and top notes vary by fragrance. For example top notes of Apple,Blackcurrant, Pineapple & Bergamot (Aventus) or Bergamot, Bitter orange, Mandarin & Vetiver leaves (Creed Original Vetiver).

The real advantage of these fragrances is their longevity. The majority of the range are Eau de Parfum but have the staying power of parfum. How does that work? They use high quality and high purity ingredients for their fragrances, thereby giving a superior fragrance depth and longevity.

Creed has always had a legion of famous fans: Creed Spring Flower was created for Audrey Hepburn, Creed Fleurissimo was created for Grace Kelly, Creed Anglique Encens was formulated for Marlene Dietrich, while Humphrey Bogart wore Creed Tabarome Millesime.

More recent Creed wearers include Angelina Jolie (Love in White), Elton John (Creed Royal Water, which was created in memory of Princess Diana), Lana Del Rey (Creed Spring Flower), Michelle Obama (Creed Love In White, Creed Acqua Fiorentina), Robert Redford (Green Irish Tweed and his own bespoke Creed fragrance)… I could go on and on.

With such exclusivity and the uber-premium price tag (and you though that Tom Ford was expensive…) you’d be surprised that Creed sells so well in places such as my home-town of Bristol. Obviously Bristolians are purveyors of great taste.