L'Oreal Pure Clay Detox Mask

Earlier this year L’Oreal launched a collection of three clay masks for facial use and some have touted these as an affordable alternative to the bestselling Glamglow Supermud treatments. I’ve used Glamglow and love everything about the masks, except the price. The quality is there and you have to pay for it… or do you?

Price: £7.99, but on long-term offer at £5 from Boots and £5.29 from Superdrug

Volume: 50ml

Marketing infoEnriched with Black Charcoal which acts like a magnet to draw out impurities. The creamy texture of this deep cleansing face mask detoxifies the skin’s surface and works deep into the pores, leaving the skin looking clarified and beautified.

Ingredients: Aqua / Water, Kaolin, Montmorillonite, Lecithin, Polysorbate 20, Butylene Glycol, Propylene Glycol, CI 77499 / Iron Oxides, Oryza Sativa Starch / Rice Starch, Moroccan Lava Clay, Charcoal Powder, Caprylyl Glycol, Citric Acid, Xanthan Gum, Polyglycerin-10, Polyglyceryl-10 Myristate, Polyglyceryl-10 Stearate, Sodium Dehydroacetate, Phenoxyethanol, Chlorphenesin, Linalool, Limonene, Parfum / Fragrance

Purchased/ gratis: Purchased



L'Oreal Pure Clay Detox Mask



  • Active ingredients – black charcoal, Kaolin clay, Montmorillonite, Moroccan Lava Clay – nothing groundbreaking but all effective in drawing out impurities.
  • Fragrance/ smell – a light, inoffensive, slightly lemon zesty fragrance. Fragrance is the operative word though, with the scent coming from the limonene additive. Would the mask perform the same without it? Absolutely. It’s simply a fragrance additive, and I’m generally opposed to additional, and what i see as unnecessary fragrances in my skincare.
  • Texture – smooth cream with smaller charcoal grains
  • Packaging – A sturdy glass jar that is table friendly but definitely not travel friendly. It has a plastic disc between the lid and jar to keep the mask from drying out. I would prefer a squeezy type bottle as it would keep the mask from drying and keep finger bacteria out. I would at least like to see a little scoop or spatula so that users don’t have to stick your fingers directly in the pot and risk spreading bacteria.


My tuppence

L'Oreal Pure Clay Detox MaskI tried the L’Oreal Pure Clay Detox Mask on a Friday night after a particularly make-up and pollution heavy week working in London, and I felt like I just needed a deep cleanse. I followed the instructions and applied a light layer to cleansed skin. After 12 or 13 minutes, the mask dried and I cleansed it off with cool water.

After patting dry, my skin felt soft and not tight at all. I didn’t get any spots or blemishes after my week of exposing my skin to the Big Smoke, and usually I will get a few. It seems like L’Oreal Pure Clay Detox Mask worked fine.

In my opinion, and it is only my opinion, it worked nicely to clarify my skin, but isn’t comparable to Glamglow. After using the Glamglow Supermud Clearing Treatment (the closest equivalent to this) my skin felt more than okay, it felt amazing.

So, this isn’t a cheaper alternative to Glamglow. What is it then? It’s a decent, high street/ drugstore facial mask that clears mild impurities. Not bad for £5.


L'Oreal Pure Clay Detox Mask

Would I recommend it?

It depends what you expect from the L’Oreal Pure Clay Detox Mask. If you want a dupe for Glamglow, then this ain’t your man. If you want a decent skin clearing mask for clearing mild impurities, then you’ll get on just fine with the L’Oreal Pure Clay Detox Mask.

I won’t be repurchasing after my pot runs out, as I prefer to DIY my masks so I know exactly what’s in them. I’ll be posting a few of my favourite DIY masks in the next few months and certainly in the post Christmas period. If you’re not confident with a DIY mask, and have no skin sensitivity or allergies to any ingredients of the L’Oreal Pure Clay Detox Mask, then give it a shot.