Recently I saw a 1-star review of one of the best sulphate-free clarifying shampoos on the market (sadly discontinued in the UK)… the reason for the low review?

It took far too much shampoo for me to create a lather, and even then there were barely any bubbles. Will not be repurchasing. Very disappointed!!!!!

The ingredients buff in me face-palmed hard. Then I realised that this customer was not really at fault for her misunderstanding. Sulphate-free and no SLS are terms that are bandied about in the beauty world without actually educating consumers on why sulphates are used and why they’re considered good or bad.

I’m giving you a little background knowledge so you can make an informed decision about Sulphates in beauty and avoid similar misunderstandings…

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